Powerful communication for Amnesty International
Found a series of powerful awareness advertisements for Amnesty International.
This is what the power of communication is about. (to me) When you can successfully enter the personal space of a viewer and interact with their own consciousness at a deep and intimate level you can connect and communicate beyond what has been accepted as ‘traditional’ mass market advertising. Not sure who produced this piece, but well done.
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Hi Craig.
The agency that produced the campaign is DraftFCB Portugal.
The portuguese guys that a few months ago, consulted your company about a audio remixer for a drinks site … Funny how the world is small.
I still work there. And I’m also the author of the blog where you found the ads.
Oh, you should post more often !